One of the most effective ways to nurture client relationships, enhance customer loyalty, AND drive referrals is to implement a “Surprise & Delight” strategy. Studies show that customized efforts create memorable experiences that make clients feel more appreciated and understood. “Surprise and Delight” efforts have a direct impact on business growth – don’t underestimate the power of this simple yet frequently overlooked marketing tactic.
Join Advisor Group’s Executive Vice President of Advisor Engagement Erinn Ford and a panel of Advisor Group’s financial professionals as they share their best ideas for surprising and delighting their clients.
- How to implement an efficient and effective client appreciation strategy
- Creative and successful “Surprise & Delight” ideas that may even surprise you
- Strategies for operationalizing “Surprise & Delight” into your customer experience
Register today to learn how you can start building your “Surprise & Delight” strategy.