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Seismic Lands $92M In Funding

With its latest series of funding, sales and marketing platform Seismic is now valued at $1.6 billion.

Sales enablement and marketing platform provider Seismic has landed another $92 million in funding. Global private equity firm Permira led the round, which also included new strategic investors, among them Ameriprise Financial (the firm is also a customer of Seismic—its advisors use the platform). T. Rowe Price is a return investor, along with Jackson Square Ventures and Lightspeed Venture Partners.

This Series F round brings the total raised by Seismic since its founding in 2010 to $270 million and brings the firm’s latest valuation to $1.6 billion.

Seismic has credited, at least partially, the shift to remote work, for a 148% increase in active users year over year during the first half of 2020.

While many in the RIA sector of wealth management might be unaware of Seismic, several large financial services firms, including large brokerages and insurance firms, use it.

"We founded Seismic 10 years ago to enable marketing and sales teams to engage with prospective customers with the right content at the right time—delivering tailored, personalized experiences at scale," Seismic co-founder and CEO Doug Winter said.

The Seismic Storytelling Platform is used by marketing and sales staff to enable content planning and delivery that is, in turn, fairly simple for advisors to use and personalize their outreach with clients. It is also tightly integrated with Salesforce, which continues to grow in popularity with large advisory firms.

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