Quadron Data Solutions and Redtail Technology Tighten Integration between Client Management and Account Opening with Two-Way Visibility of Shared Data


Quadron Data Solutions and Redtail Technology Tighten Integration between Client Management and Account Opening with Two-Way Visibility of Shared Data

Giving Advisors an Aggregated View of Client Information and Enhancing Straight-Through-Processing

Denver, CO – August 23, 2012 - Quadron Data SolutionsTM, provider of data management solutions and an affiliate of Fetter Logic, Inc., today announced an integration with Redtail Technology, Inc.,a leading provider of web-based Client Relationship Management (CRM), paperless office and e-mail archiving solutions. The integration will provide advisors and brokers with a two-way data exchange giving them a tighter integration between different core systems and an easier way to share data. Automated customer information from Redtail CRM will feed directly into AccountQTM, Quadron’s account opening solution, and the firm’s account opening process.  Quadron will seamlessly return client profitability information to Redtail providing advisors with a holistic view of client and prospect data within the application.

Redtail CRM data will prepopulate AccountQ with customer data to help reduce redundant data entry, resulting in the decrease of Not-In-Good-Order (NIGO) rates and fewer chances for manual error.  The integration will leverage Quadron’s existing integration capabilities and Redtail’s CRM to ensure accurate and efficient data exchange and increase the speed and precision by which accounts are opened. Additionally, Quadron will provide Redtail with client profitability data and revenue numbers for previous day, year-to-date and since inception.  Gross revenue values will be generated from aggregated client data housed in AdvisorQTM, while subscribers to EarningsQTM can drill down to obtain gross and net revenue numbers as well as transaction and execution costs.

David Fetter, CEO, Quadron Data Solutions, said:  “What separates this integration from others is that it utilizes a two-way data exchange between the solutions.  Redtail CRM prepopulates new account data to AccountQ while our data warehouse, DataProTM, AdvisorQ and EarningsQ provide additional client profitability information to improve practice management.  With regulations like FINRA 2090 Know Your Customer, it’s important to have a holistic view of client data. Our planned feed of aggregated account values enhances client management to provide advisors with a more complete view of their business.”

Brian McLaughlin, CEO, Redtail Technology, said: “This integration represents the first time we have incorporated third party profitability data into our system. It’s a big step for us to work with another company in this way, and we will continue to work jointly with Quadron to provide additional features such as shared client suitability information and aggregated client holdings. Our goal is to give advisors more visibility into aggregated client and prospect data so they can have a better view of their profitability scenario, and ultimately, their entire enterprise.”

AccountQ is part of Quadron’s Q-Suite, a series of seamless end-to-end solutions for broker-dealers and financial professionals. This centralized tool allows financial services firms and advisors to streamline new account opening and management functions, regardless of where the account custodied.  The Q-Suite includes applications for account management (AccountQ), pre-trade compliance supervision (ComplianceQ), commission reporting (EarningsQ) and business reporting and analytics (ReportQ).  All of Quadron’s Q-Suite products are supported by Fetter Logic’s industry-leading data warehousing technology, DataPro, which eliminates data loss when information is passed through multiple systems.

Fetter Logic
Founded in 1997, Fetter Logic, Inc. provides services directly to its clients and to clients of its affiliates, Quadron Data Solutions and TransAd Partners. Fetter Logic provides the knowledge and experience needed to efficiently and effectively meet the growing demands on representatives, operations, compliance and the “C” suite in the retail wealth management industry including independent, bank and insurance company owned broker-dealers. Fetter Logic provides solutions for the front, middle and back office and has a data centric approach; working in partnership with clients to turn data into intelligence. More information can be found at: www.fetterlogic.com.

Quadron Data Solutions
Quadron Data Solutions, an affiliate of Fetter Logic, provides technology-enabled solutions for independent, bank and insurance broker-dealers. The company's core platform includes DataPro, a proprietary data warehouse which aggregates and normalizes data, and the Q-Suite, a set of comprehensive solutions that provide financial professionals with integrated applications for all of their data management and client reporting needs. The Q-Suite is comprised of: AccountQ, AdvisorQ, ReportQ, ComplianceQ, and EarningsQ. By leveraging data, technology and expertise, Quadron Data Solutions has created innovative and seamlessly integrated business processes and reporting solutions. For more information on Quadron, DataPro and the Q-Suite, please visit www.quadrondata.com.

About Redtail Technology
Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), paperless office and email archiving solutions in the financial services industry. Easily affordable, easy to implement and offering integration with many of the industry’s most widely-used applications, Redtail is committed to providing financial advisors with the core technologies that drive their day-to-day operations. CRM is ultimately about not only acquiring and managing your clients and prospects – it’s also about servicing them and, in turn, extracting value from the relationships. At the same time, it’s about doing all of these things while simultaneously improving operational efficiency. Visit www.redtailtechnology.comfor more information.


Media Contacts:
Diana Kearns/Christine Ropke

+1 646-274-1421/+1 646-792-2375

[email protected]



TAGS: Technology