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Orion Adds $35 Billion to Platform, Completes Tech Enhancements

Ameritas Investment Management, Benjamin F. Edwards and Great Valley Advisor Group have joined Orion's platform.

It has been a busy week for Orion Advisor Solutions. First, the announcement of three enterprise clients on Tuesday. These included Ameritas Investment Company LLC, Benjamin F. Edwards and Great Valley Advisor Group.

These firms in total could add another $35.3 billion in assets under advisement to Orion’s more than $1 trillion in AUA. Around 770 Ameritas registered reps will have access to consolidated reporting through the Orion platform, while 550 investment advisor representatives will get access to an Orion client portal for financial planning and model trading.

Independent broker/dealer Benjamin F. Edwards will be rolling out access to its 300 advisors over the course of 2020, while RIA Great Valley will add its 60 advisors over the coming months.

MaxMyInterest Integration

The wealth management sector remains abuzz over bringing cash management solutions to their clients. MaxMyInterest, a now well-known purveyor of this technology, has worked with Orion Advisor Tech to integrate cash management with the Orion platform.

MaxMyInterest lets financial advisors offer rates of up to 1.92% APY on same-day liquid, FDIC-insured bank deposits. Advisors, once granted permission by their clients, can see held-away cash and in turn offer more holistic financial advice.

According to a statement, advisors on the Orion platform will have single-sign-on access to the Max Advisor Dashboard with no need for advisors or clients to enter logins or passwords, and will also have the option to designate MaxMyInterest balances as part of the client’s asset allocation.

Update to Orion Connect for Salesforce Financial Services Cloud

Orion first launched Orion Connect back in 2012. With this latest announced update, data from Orion Connect can now be mapped to flexible fields in Salesforce, pointing Orion synced data to the custom objects, data fields and workflows created in Salesforce via a two-way sync that will update the fields in Orion in real time.

Also part of this update is error message prompting and delivery of relevant support documents. And finally, Orion users can run a full, two-way data sync at will, beyond the existing automated daily data sync between Salesforce and Orion.

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