LPL Financial is giving its financial advisors access to Slack, a channel-based messaging platform that will allow teams to communicate faster than with traditional email.
“Slack is an ideal solution to bring teams together in this virtual environment, making it seamless to operate in support of their clients, while increasing the digital capabilities that will be the driving force of the advisor practice of the future,” said Burt White, managing director and chief investment officer at LPL, in a statement.
Slack features channels, where advisor team members can stay organized and have central spaces for conversations, files, tools and people. It also has messaging capabilities, as well as voice and video calling.
“We’re seeing more companies like LPL invest in Slack to improve communication, alignment and agility in an ever-changing environment,” said Robert Frati, senior vice president of sales and customer success at Slack.