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rapunzl-investments-app.jpg Photo provided by Rapunzl Investments

Fidelity Sponsored College Investing Competition

The financial services company awarded $10,000 in prizes to top schools and students.

Last month Fidelity sponsored an investing competition aimed at increasing financial literacy through gamification. Powered by the social investing platform Rapunzl Investments, Fidelity gave away $10,000 in prizes, including $2,500 for a portfolio to Stuart Read, a student at Williams College.

From Envestnet | MoneyGuide's financial planning-focused Blocks to Yourefolio's beneficiary inheritance feature, gamification has see a variety of applications in financial services. Rapunzl is gamifying the stock market with a simulated stock competition, according to the company, with positive reviews from some of the colleges participating in the competition. Citing the "experiential learning" that the app encourages, Stephanie Hockman, a program director at Amherst College said that non-business students, in particular, benefitted. "As liberal arts students are increasing their presence in financial institutions, these competitions are a great way for students to apply what they are learning in and out of the classroom to better understand how their knowledge can apply in a ‘real world’ application.”

In 2018, Rapunzl also worked with Chicago high school students, attracting more than 6,500 students from 60 high schools. The Fidelity-sponsored competition saw participation from 124 students at 11 colleges.


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