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Fidelity AMP Adds Customized Investment Models

The platform, co-developed with Fidelity's wholly owned independent subsidiary eMoney, has improvements meant to further streamline advisor workflow.

Fidelity Clearing & Custody Solutions announced Monday the addition of customized investment models to its Fidelity Automated Managed Platform offering for advisors. AMP combines digital advice capabilities and goals-based financial planning.

Advisors can now customize portfolios in Fidelity AMP by creating models based on the risk tolerance (and other factors) of their clients; this includes being able to define asset allocations and use funds from across the industry.

According to a prepared statement, AMP was co-developed by Fidelity and eMoney Advisor and was purpose-built based on conversations with advisors about how the digital advice solution could best meet their needs.

In addition to the customized model features, AMP has been improved with additional education and guidance in the end-investor portal, helping an advisor’s clients through account opening, account funding, and goal creation and management. There have also been deeper data integrations, which include single sign-on, account opening and money management data prefills, auto aggregation, integrated planning and digital account setup.

The initial rollout is to a limited number of firms. Fidelity AMP has now been deployed by nearly 50 institutions, including banks, broker/dealers and RIA firms, an increase from the 20 firms reported using it in February 2018.

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