Crowell Weedon Enhances Its Annuity Research Capabilities with Insurance Technologies’ Annuity Sales and Suitability Software, VisibleChoice®

Insurance Technologies, LLC, a provider of innovative sales and regulatory automation solutions to the insurance and financial services industries, announced today that Crowell Weedon & Co., a full-service stock brokerage and money management firm, has selected VisibleChoice®, an annuity sales and suitability solution, for the processing of its annuity transactions.

VisibleChoice provides Crowell Weedon’s financial advisors with industry leading research capabilities that enable more informed investment recommendations. The VisibleChoice platform allows financial advisors to quickly sort through annuity products, provide a holistic look across multiple carriers’ annuity offerings and generate side-by-side comparisons of complex benefits and features that are easily accessible through their existing workstation portal.   

VisibleChoice delivers a simplified, streamlined technology solution to process annuity transactions and provide access to comprehensive information related to carriers’ products, costs and features to assist Crowell Weedon’s financial advisors in making suitable product recommendations. VisibleChoice consolidates the documents and forms process into an easy-to-follow workflow, which helps financial advisors to complete the necessary steps in an annuity transaction and eliminates the need for continual back and forth correspondence between the financial advisor and home office.

With increasingly strict suitability regulations around new annuity sales, VisibleChoice’s integrated suitability and electronic audit trail offers Crowell Weedon a flexible solution that meets their particular annuity business processing needs. VisibleChoice also assists financial advisors in meeting home office record-keeping and compliance processes, which allows them to service their clients faster and more efficiently.

“Insurance Technologies is excited to welcome Crowell Weedon as a VisibleChoice client to our annuity sales and suitability solution. At Insurance Technologies, we aim to provide our clients with valuable and affordable solutions that can be easily integrated into their existing business processes. We understand the importance of simplified and easy-to-use solutions that comply with suitability regulations and are thrilled to start our partnership with Crowell Weedon,” said Steven Acosta, Vice President of Sales, Insurance Technologies.

“VisibleChoice has streamlined our annuity processing and eliminated a number of deficiencies generally discovered during the review process,” said Tom Hood, a Partner and Manager of Insurance and Annuity sales at Crowell Weedon.  “Requiring all steps to be completed before an application may proceed has removed the need for continual back and forth correspondence between the financial advisor and home office. Even though we process our annuity business via hard copy and through the mail, VisibleChoice has provided us with a stepping stone to an eventual electronic delivery system.”

About Insurance Technologies (

Based in Colorado, Insurance Technologies provides innovative sales and regulatory automation solutions to the insurance and financial services industry, supplying Carriers, Broker-Dealers, Bankers and Advisors the accurate sales tools allowing them more time to develop new sales opportunities. Our product suite manages the sales process across distribution channels thus providing Straight-Through Processing (STP) resulting in more in good order applications. ForeSight™ is a mobile point-of-sale platform that illustrates all business lines across diverse distribution channels. VisibleChoice® is a multi-carrier annuity sales and suitability solution that compares side-by-side product features and benefits thus reducing compliance risk and increasing suitability. FireLight® is a low cost, flexible and easy to deploy mobile business fulfillment platform that automates any existing sales process across all lines of business.

AboutCrowell Weedon (

Crowell, Weedon & Co. is a Regional Broker-Dealer located in Southern California. For more than 80 years, Crowell, Weedon & Co. advisors have served individuals, families and leading businesses. The financial professionals at Crowell, Weedon & Co. are dedicated to providing a full range of investment strategies and services to meet clients’ personal financial management goals.

For more information, and/or a copy of the complete release contact:

Insurance Technologies Contact:

Kristin Wills

VP, Marketing

[email protected]


Media Contact:

Diana Kearns

Aspectus PR


[email protected] 

TAGS: Technology