The way advisors market their services has changed over the years, from one-to-one word of mouth and cold calling to mass market approaches across Instagram and LinkedIn. Having more options than ever is inherently good for advisors looking to grow their businesses—but understanding how to appropriately use each platform is a key to successful marketing and business development.
In this episode of RIA Edge, Mark Bruno, managing director at Informa Wealth Management, speaks with Jackson Wood, financial advisor and portfolio manager at Freedom Day Solutions, about how he and his firm have used podcasts, YouTube and Instagram to connect with next-gen investors in need of financial advice—and how it has accelerated the growth of Freedom Day in recent years.
Specifically, Mark and Jackson discuss:
- The most frequently asked questions about financial planning and investment management from younger investors;
- How to effectively and efficiently create content that engages target audiences and clients; and
- How smaller firms can see major returns on their marketing efforts and initiatives.