The content you are supplying will not only need to be original, but also be something that prospective readers and investors will actually want to commit to reading.
The first piece of content that makes the most sense for you will depend on many different factors, including your ideal investor avatar and the kinds of projects you develop.
In the second article in a seven-part series on real estate crowdfunding, Adam Gower writes about how raising money online is no different from anything you’ve done before. It just leverages technology to scale the effort.