Investopedia is expanding Advisor Insights, the platform it launched a year ago, to host advisor-created content with a new program called Priority Leads that connects advisors with potential clients. Whenever an advisor answers a question on Advisor Insights, users can request a follow-up with the advisor, which the advisor will see in his platform as a “qualified lead.” Investopedia CEO David Siegel said that with rising competition for assets, Priority Leads creates a free prospecting opportunity for advisors around the country. “One common challenge I’ve heard from the thousands of advisors we speak to is the need to better connect with prospective clients who need financial advice,” Siegel said. “We’re trying to facilitate the forging of relationships between investors and advisors on their financial journey.”
Quovo announced Wednesday a $10 million round of Series B funding to support its data analytics products. Among these products are Quovo’s Bank Authentication API and Quovo Connect, a module to help aggregate financial accounts across multiple institutions. F-Prime Capital and Napier Park Financial Partners led the investment in Quovo. David Jegen, a partner at F-Prime who will join Quovo’s board, said he was impressed with Quovo’s adoption within the wealth management industry. Ned May, a principle at Napier Park who will also join the board, attributed his investment to, “Quovo’s rapid growth across multiple industry verticals.”
What do financial advisors want to get out of their websites? Ten years ago, advisor websites were basically an online version of their paper brochures, a way to give information about the firm and the advisors to potential clients. Well, a lot has changed on the internet in 10 years. Has your website? Jack Waymire, the founder of Paladin Digital Marketing, writes on Seeking Alpha that advisor websites nowadays need to do more than provide basic information and look nice. They need to be dynamic lead generation vehicles that are updated at least monthly or quarterly, and have content to educate potential clients about what makes the firm stand out, as well as investor education in the form of ebooks, white papers or infographics. "Websites that tell investors the truth are more trustworthy than firm websites that withhold information," Waymire writes.