Thought leadership initiatives enable you to showcase your expertise in a genuine and scalable manner. This is a “pull” rather than “push” marketing strategy. Over time and through repetition, you’re helping your target market see first-hand that you’re a great solution for financial advice.
In Episode 96 of The Stephen and Kevin Show, the guys discuss 10 truths of building thought leadership. This episode is filled with actionable advice on your journey to building digital authority. Enjoy!
Stephen Boswell and Kevin Nichols are partners with The Oechsli Institute, a firm that specializes in research and training for the financial services industry. @StephenBoswell @KevinANichols www.oechsli.com