Whatever you call it --Webinar, Webcast, Web Conference, it's an excellent (and very cost-effective) way to educate prospects about your product or service. It's also a great way to generate high-quality leads for your sales people. So, you want to make sure that you do everything you can do ensure a great turnout.
Here are a few things to consider when planning your promotional efforts.
Bill McGuire is principal of W.M.McGuire,LLC, an integrated marketing consultant who specializes in conference and event management.