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Cold Call: Rose Greene

Cold Call: Rose Greene

Rose Greene Financial Services, LPL Financial, Santa Monica, Calif.

Registered Rep.: You've stuck with LPL since 1986; what's their strong suit?

Rose Greene: Technology. The firm understands that the survival of the independent channel depends on it.

RR: An activist who inspires you?

RG: Nelson Mandela. He had the courage to lead, the strength to endure the evil that was apartheid, and the capacity to forgive.

RR: Do you think the recently passed financial reform bill will curb the dysfunction in the system?

RG: There will be some improvement for a period of time until the quants develop the next legalized scam.

RR: The most fulfilling charity work you've done?

RG: My tenure as board chair of the Los Angeles Gay and Lesbian Center helping at risk youth and treating the HIV/AIDS community.

RG: A financial mistake many baby boomers make?

RG: Living in the moment and not preparing for the future.

RR: If you could have a conversation with anyone dead or alive, who would you speak to and what would you ask them?

RG: Gandhi. From where did you find the vision and courage to create a non-violent revolution?

RR: What is one area of socially responsible investing you focus on with clients?

RG: Renewable energy.

RR: The next investing bubble might be?

RG: A boom in IPOs of dubious companies that claim to have the answer to global warming, like the technology boom in the 1990s.

RR: A turning point in your career?

RG: Moving from a traditional/transactional business model to an advisory, fee-based model.

RR: One thing you would like to see change about the financial services industry?

RG: I would love to see a complete overhaul of the FINRA advisor marketing/advertising compliance rules that would be based in common sense.

RR: One thing you think has changed for the better in the financial services industry?

RG: The ability to transact business online.

RR: The nicest thing a client ever said to you?

RG: “I feel safe doing business with you.”

RR: How would you describe your approach to telling clients something they don't want to hear?

RG: Honesty with intense eye contact.

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