Prudential Insurance Company of America today officially changed its name to Prudential Financial.
The name and logo of Prudential Securities will remain unchanged.
Prudential will use its new name for its U.S. financial services business and its international businesses in the Americas, Japan, South Korea and Taiwan. In other countries, the company will introduce another new name--Prumerica Financial.
“During the next several months, we will communicate the message that Prudential can grow and protect wealth, in advertising both domestic and overseas,” says Senior Vice President Michael Hines.
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