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Samantha Russell on Driving Client Engagement

Samantha Russell, chief evangelist at FMG Suite, explains the benefits of serving timely information via zero-click content.


Giving readers what they want up front is the key to online engagement, says Samantha Russell, chief evangelist at FMG Suite. Here, she advocates for producing social media content that focuses on timely, trending topics and front-loading salient takeaways in media posts so that audiences are more likely to engage and share your content.

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