In this video, Timothy D. Welsh, president, Nexus Strategy, and Diana Cabrices, vice president of enterprise development, Snappy Kraken, discuss Snappy Kraken’s digital marketing and branding strategies, including its underrated text-messaging tool.
Tim and Diana discuss:
- What Snappy Kraken does to help advisors in their marketing;
- Snappy Kraken’s inaugural marketing conference and why it was necessary;
- Key trends and takeaways from the Jolt! 2022 Conference — video marketing, text-based marketing, and authenticity in client communication; and
- Snappy Kraken’s deal with Advisor Websites and how it enhances the business.