Advisors beware, your favorite hedgie shrink––errr performance coach–-Wendy Rhoades has down-shifted from ultra-high net worth clientele to the mass affluent market (could your clients be next). Actually, the actress, Maggie Siff who plays the in-house psychologist for fictional hedge fund Axe Capital on the hit Showtime series Billions, is now starring in the new role of spokeswoman for automated investment service Betterment.
Betterment does not publicly discuss its marketing spend but the commercial, which premiered in NY metro markets during televised coverage of the PGA Championship could not have been cheap. Beyond the August 11 golf championship the ad will be seen during a mix of sporting and broadcast events in the New York metro market according to a Betterment spokeswoman.
The campaign, which includes three 30-second spots and shorter 16-second ones featuring Siff, can be viewed at will on Betterment's YouTube channel.
Siff is also known for her previous starring roles in both Sons of Anarchy and Mad Men.