Skip navigation

2016 Winner: Transamerica

Transamerica is the winner of the Insurance Service category.

Company: Transamerica 
Category: Insurance Service 
Initiative: Financial Planning in the Shadow of Dementia 

Statistics show that dementia cases are on the rise. Because declining financial skills are among the first symptoms of those afflicted, Transamerica created a program to improve advisors’ understanding of dementia and provide guidance on using insurance products to help clients affected by the disease.  

Titled Financial Planning in the Shadow of Dementiathe program included a symposium and training sessions developed in partnership with Dr. Joseph Coughlin, director of the MIT AgeLab. Guide books written for the program have since been distributed to more than 50,000 advisors. 

The program received attention outside the financial services industry, sparking collaborations with the Alzheimers Association and earning the company an invitation to the White House Conference on Aging, as well as meetings with the staff of several U.S. Senators to discuss caregiving and dementia. The program also earned Transamerica roughly $30 million in new business. 

About the Company
With a history that dates back over 100 years, the Transamerica companies are recognized as leading providers of life insurance, savings and retirement and investment solutions, serving millions of customers throughout the United States.  

Transamerica’s corporate headquarters is located in Baltimore, Maryland, with other major operations in Cedar Rapids, Iowa. Transamerica is part of the Aegon group of companies. Aegon is one of the world’s largest providers of life insurance, pension solutions and asset management products, operating in over 25 markets worldwide with some 28,000 employees. For the full year of 2014, Aegon managed $676 billion in revenue generating investments.

For more information, please visit



Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.