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2016 Winner: T. Rowe Price

T. Rowe Price is the winner of the Asset Manager – Thought Leadership – Product Enhancement category.

Company: T. Rowe Price 
Category: Asset Manager – Thought Leadership – Product Enhancement
Initiative: MarketScene App for Financial Advisors

Financial advisors are inundated daily with investment information and market commentary, and it can be challenging to distill all that content into actionable investment decisions. To help advisors cut through the noise, T. Rowe Price launched its MarketScene® app for U.S.-based financial advisors 

MarketScene® aggregates widely available information and data into one powerful resource, helping advisors strengthen their research, inform their decisions and enhance client discussionsThe app’s user-friendly design provides high-level summaries and bulleted content for quick consumption of market data. At the same time, users have the option to dive deeper into research and product information as desired.  

Advisors and industry thought leaders responded positively to the app. In just nine months, it attracted nearly 13,650 downloads, with more than 205,000 articles read.  

About the Company
T. Rowe Price is an asset management firm focused on delivering global investment management excellence and retirement services that investors can rely on-now, and over the long term. Headquartered in Baltimore, Maryland, we provide an array of mutual funds, subadvisory services, separate account management, recordkeeping, and related services for individuals, advisors, institutions, and retirement plan sponsors. We believe that adhering to our principles -- putting our clients' interests first, following a disciplined investment process rooted in proprietary research, and nurturing a collaborative culture where experienced professionals share insights in pursuit of durable solutions for clients -- leads to better outcomes for our clients.

As of March 31, 2016, T. Rowe Price had $764.6 billion in assets under management and serves clients in more than 43 countries worldwide. (NASDAQ-GS: TROW)


Head of T. Rowe Price U.S. Investment
Services Financial Advisors business,
T. Rowe Price

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