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2016 Winner: State Street Global Advisors

State Street Global Advisors is the winner of the Asset Manager—Thought Leadership Education category.

Company: State Street Global Advisors
Category: Asset Manager—Thought Leadership Education
Initiative: Addressing the Value Equation

The widespread availability of free or low-cost digital sources of financial information is leading some investors to question the fees charged by financial advisors. To help advisors clearly communicate the value of their services, State Street Global Advisors created its Price of Financial Advice Program.

SSGA’s research into how advisors and investors feel about fees and services revealed potential communication gaps. For example, while 53% of advisors believed their clients completely understood their fees and commissions, only 33% of investors agreed. Based on analysis of this data, SSGA crated blog posts, presentations and workshops to deliver best practices and recommendations for having effective conversations about fees with clients.  

These thought-leadership blog posts and other pieces of content have had nearly 15,000 views, and two direct marketing campaigns for the program achieved above-average engagement rates.  

About the Company
For nearly four decades, State Street Global Advisors has been committed to helping its clients, and those who rely on them, achieve financial security. The firm’s clients include 
corporations, private and public pension plans, endowments and foundations, sovereign wealth funds, central banks and intermediary investors.  

Partnering with many of the world’s largest investors and financial intermediaries, State Street Global Advisors helps clients reach their goals through a research-driven investment process spanning both indexing and active disciplines. With trillions in assets, the firm’s scale and global reach offer clients access to markets, geographies and asset classes. 

As of March 31, 2016, State Street Global Advisors had $2.3 trillion worth of assets under management and is the investment management arm of State Street Corporation. 

For more information, please visit




President & CEO, State Street Global Advisors



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