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Charles Schwab Parent

2016 Winner: Schwab Advisor Services

Schwab Advisor Services is the winner of the Custodians ($25 Billion or More)- Practice Management category.

Company: Schwab Advisor Services
Category: Custodians ($25 Billion or More)- Practice Management
Initiative: Insight to Action Program – Creating a Referral Culture (CRC)

Client referrals are a key growth strategy for advisory firms, according to Charles Schwab research. That’s why Schwab launched the Creating a Referral Culture (CRC) program in 2015 as an addition to its Insight to Action consulting offerings for RIA clients.

The CRC program aims to help advisors take a more strategic and comprehensive approach to growing through referrals. During an eight- to 12-week consulting engagement, firms work closely with their relationship manager to design a referral strategy and a custom plan for firm-wide implementation. Schwab provides one-on-one coaching and leverages proprietary data and industry analysis to help participants lay a foundation for long-term success.

Since the program launched, 225 individuals representing 139 firms have successfully completed the CRC program/workshop.

About the Company
Schwab Advisor Services provides custodial, operational and trading support to more than 7,000 independent registered investment advisor (RIA) firms and is the largest custodian of RIA assets. In addition to custody services, Schwab Advisor Services provides practice management and consultative support to help independent advisors start, build and grow their firms.

For more information, please visit


Executive VP and Head of Schwab Advisor
Services, Schwab Advisor Services


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