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BAC Buying MER!

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Sep 16, 2008 1:27 am
cubfan1404:

I am curious to hear what our new platform will be like (if any changes), and our management has told us absolutely nothing.  And no, I have no intention of doing anything remotely related to bank branch work. 

  I would bet that it would be similar to Citi & Smith Barney.  They now call their bank-reps "Smith Barney" reps.   So, they'll "elevate" their bank reps to Merrill Lynch reps.  (Makes sense to me.)
Sep 16, 2008 1:31 am

the poor merrill brokers. they just don’t know the bs that is ahead of them.

Sep 16, 2008 1:33 am
snaggletooth:

[quote=Rugby] [quote=iceco1d]Definitely good points Rugby…I’m just going on “publicly available information.”[/quote]

Listening to Ken Lewis press conference…He says no FED push or help…

      Have any of you MER guys started receiving calls from clients?[/quote]   We started getting calls last night... at home.
Sep 16, 2008 1:34 am

if the bs gets too thick, there isn’t another firm on the street that wouldn’t love to have us (Goldman the possible exception).

Sep 16, 2008 1:34 am

I am a former ML’er (8 years), was at BofA for 3 plus and left when they shut down the bank in my little town. The “CM Model” you refer to will not come into play, at least at first. BofA has at most 2,500 CM’s or client managers whose banking clients meet standards that are basically similar to a premier client at ML.   Under the current BAI system, and FA can keep clients under $3 Million but are expected to refer those above to the Private bank/US Trust. The CM is heavily incented to do this. The CM is incented to grow deposits and new money with BofA. That can be through the BAI channel or BAI Discount. The most successful CM’s go through BAI Discount, though not all. The whole point is that a CM should be prospecing for you and the FA should be prospecting for his/her banker. The bankers are not really good sales people, though, so you end up working “walk-in” type business rather than the networking type business we were taught.



Overall, the platform will likely stay the same. I think, though (my opinion) that BofA will eventually cut comp since at the lowest on the street already, they always had a latent disdain for FA’s making what they are making.

Sep 16, 2008 1:40 am

You can find more detailed information on Client Managers if you search these forums.  It’s basically a glorified customer service representative in the bank that is supposed to feed the financial advisors with great referrals.  FA’s and CM’s are supposed to work together in uncovering assets.  Ken Lewis talked about it on today’s call with Thain:

  "The sweet spot for Merrill Lynch is our premier group. That’s about 700,000 clients in the clients managed piece and about 8 million in the mass affluent market that’s in the branches that are client served. The financial advisors need to get ready to begin resaving a lot of referrals."   Of course, to get these referrals (which actually suck), you have to refer back a lot of mortgages, credit cards, and other bank stuff.  I don't see how BAC can possibly expect ML brokers to do this nonsense. 
Sep 16, 2008 1:40 am

That’s not going to work.  We don’t really “prospect” at Merrill…we have a very large, sustainable book of business, off of which we take an annual fee in exchange for the full suite of private banking services (and no, I’m not part of Merrill’s private wealth/bank group, just a regular FA).  When we do a good job for our clients, they refer us new business.  I cannot remember the last time I made an outgoing prospecting call.  We focus very hard on keeping the back-door shut, so that when the front door to new business does open through a referral or a walk-in, it’s immediately accretive to our business.  Going to that model that you speak of would be a complete 180 degree turn, and counterproductive in my humble opinion.  My clients are my clients…if they get referred to someone else once they hit $3 Million, they will no longer be a client of my firm, they’ll move their business.  And exactly one-half of my book is over $3 Million and one-half is under $3 Million, so would I classify as a CM or a private banker?  Hopefully they’ll just leave the Merrill model intact.  Thanks for the feedback, much appreciated.

Sep 16, 2008 1:41 am

I wasn’t laughing at them-I was laughing at the concept of Spirit Training.

  I happened to be staying in a hotel where they were holding such a farce. I honestly thought it was a cult meeting or an Up With People concert.    Did any one hear about the guys up in the Northeast who went out drinking after Spirit training. They got into a big barfight with a bunch of locals. I heard a few people got  knocked "off stage" that night
Sep 16, 2008 1:47 am

cubfan:

You have no idea the bureacratic nightmare you are entering into. You are going from driving a Lexus to a "TAY-OTER" Camry. You better get your ducks in a row and go indy before you have to sign the non compete with BAISI.

Once you sign it you are FOOKED. They will aggressively enforce their agreement and take you into Arbitration in order to retain your assets.....Dont say I did nt warn you.....

Sep 16, 2008 2:02 am

What are the thoughts of the BAC guys for those Merrill offices in states with no BAC presence?  Will they be left alone?

Sep 16, 2008 2:02 am

Everyone realizes BAI is going to have ot make some changes.  Just watch to see who they put in charge of the FA’s.  If it is a BofA person then it will not be pretty.  Most of the BofA Investment management if they have any experience in this side of the business are flunkies from Dean Witter.  The vast majority came from the bank and have no idea how an FA does what he does.  They honestly think the the banker is the relationship manager and the FA provides an additional service.

  Honestly, the only folks that should be nervouse right now are mid and lower level BAI managers.  They add little to no value, have no training and only preach the company line which has until this day been unsuccessful realative to what the advertised opportunity is.  If BofA is smart, they will recognize that the ML FA is the one with talent as well as the ML management team.  If BofA does this, though, it will be the first time ever.
Sep 16, 2008 2:05 am

I have only seen BAI go after one departing FA and that was because he pre-filled ACATs and New Accounts with Social Security numbers.  I think, in general, they are pretty lax about it. 

If anything, the ML brokers will be offered a retention package.  I can only speak of my package when I was acquired from Fleet Bank (Quick & Reilly) and it was very poor.  I don't remember the details off-hand but it's on my quarterly statement.  I think it was 10-20% of your T12 and it's a cliff vesting over 5 or 6 years (not sure).  And that's not even the bad part.  The piece that I remember is that it's in BAC stock.    Don't get me wrong, BAI is pretty lame when stacked up next to Merrill.  But I don't think the transition is going to be as bad as many think.  My impression has been that BAI will try to conform to Merrill's much higher standards (remember, it's 2,000 FA's vs. 15,000).   cubfan, you're getting a little confused by the terminology.  You will be an FA that is assigned to one or two CM's.  CM's are bank employees (salaried) that are supposed to give you leads. 
Sep 16, 2008 2:09 am

The integration can't be any worse than AG Edwards v Wachovia right. When all was said & done about 33% of the brokers departed edwards. I don't think BAC will loose anymore than that especially in this environment.

Sep 16, 2008 2:10 am

I think BAC is realizing that their in-house managers are horrible.  They’ve pretty much admitted that they couldn’t expand beyond 2,000 reps and they tried to keep most of US Trust intact.  I agree that the lower level managers are basically finished, especially if they want ML brokers to stay.

  BAC has many OSJ's where do not have banking presence.  I would imagine nothing would change for similar ML offices.
Sep 16, 2008 2:10 am

BACFA, there is no way that 15,000 + 2,000 FA’s are going to be paired up with 1-2 CM’s since there are less than 2,500.  BAI is going to have to come up with a WB like model.  ML FA’s are at a much higher grid as well.  You think they are just going to up the BAI grid overnight with the MER purchase?  There is a 25% difference in comp plus they actually have a long term incentive plan.  The bankers will birth bricks if it remaines intact!

Sep 16, 2008 2:12 am

I wonder how the enviroment for those huge transition checks will change.  The last I heard, Morgan Stanley was still writing 100%+ deals.  Those may dry up with the influx of crabby brokers.

Sep 16, 2008 2:22 am

Yes, boamigo, I agree on the WB model.  That’s what I wrote earlier.  I was just commenting on the “model” for cubfan.

  I think BAC has already wasted enough money on pushing the Premier model.  I spoke to a Regional manager a few months ago and he said that the average CM doesn't do enough business to earn their salary.  The CM's have the PRC to handle all their service and paperwork so that they can focus on sales.  Yet, the average CM, nationwide, has only 1 or 2 first mortgages in their pipeline.  Pretty pathetic compared to a typical branch that has at least 10 to 12.  And they're paid less and do their own service and paperwork.
Sep 16, 2008 2:29 am

Well seeing as this deal closes 1Q 09 I’ll bet they will have the retention deals out by Thanksgiving…makes for a real turkey holiday.

Sep 16, 2008 2:36 am

BACFA, I heard the exact same thing.  So that is why I wonder about the “model”.  I was doing well when I had Business banking and was the designated FA for the PB.  But, they pulled back to the big city and left river city a collection of banking centers with nothing.  Two weeks after I pulled the cord, they eliminated Premier in the market.

  BAI is not about to improve things for the BAI FA unless they turn it all over the ML and let the ML folks run the show.  I think it is what they should do, but I really do not think they have it in them.  Lewis does not foster that kind of an organization.  Further, he does not have any admiration for WB and will likely be loath to emulate them.  They have a Hatfield and McCoy's hatred for one another.  It is weird.   The best thing BofA could do is get rid of BAI and move all the BAI FA's into ML/BofA.  Dump NFS, BAI compliance, PFG Goals, Succes Awards, stop calling production Relationship Management Growth, etc., and let the pros handle things, then figure out how to take the new ML and milk the banking clients for their investments.  At least, that's waht I would do.  However, BofA, again, is too controlling.  They will make ML more like BofA, the Walmart of financial services.
Sep 16, 2008 2:40 am

I feel for you guys…the only thing I could have imagined worse than being bought by WB was being bought by BOA…I can’t imagine trying to integrate MER and BAC…talk about polar opposites wow…at least WS had alot of similarities to AGE for our merger.