Mailings
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Starting a mailing campaign next month.
Any ideas?
Save the postage by chucking the mailers, and start dialing those who you intended to send a mailer to.
What if the people you want to call are on do-not-call. Can’t the mailers be a possible in? I know they don’t have high success rates, but what other option do you have for DNC people?
Random off-the-topic question: Have any of you guys ever gotten busted for calling a DNC lead? When I first started I was too lazy to scrub the leads, and doing the DNC thing took longer than calling the lead anyways. Are you guys pretty religious w/screening the #'s, or do most of you not worry about it?
Call them at work. Barring that, ignore the DNC list (at your own peril) or go doorknocking. Seems to work for the EDJ folks.What if the people you want to call are on do-not-call. Can’t the mailers be a possible in? I know they don’t have high success rates, but what other option do you have for DNC people?
Save the postage by chucking the mailers, and start dialing those who you intended to send a mailer to.
Yeah already do that... Was mailing to households on the DNC..
Random off-the-topic question: Have any of you guys ever gotten busted for calling a DNC lead? When I first started I was too lazy to scrub the leads, and doing the DNC thing took longer than calling the lead anyways. Are you guys pretty religious w/screening the #'s, or do most of you not worry about it?
I have a friend who does not scrub his lists.. He just apologizes and blames it on his firms software.. But he scales down his pitches, so not to upset anybody
Chief, what do you expect to get out of the mailings? I have done them in the past, and have seen no success. Not that it doesn’t work - anything works if done enough. But based on the return, I would think there are other, better ways, that cost less. From what I have read, mailing campaigns only seem to work when done to enough people, and ona regular basis. Most people either run out of funds or patience before getting any real return. I woudl rather take the money and run a seminar.
Chief, what do you expect to get out of the mailings? I have done them in the past, and have seen no success. Not that it doesn’t work - anything works if done enough. But based on the return, I would think there are other, better ways, that cost less. From what I have read, mailing campaigns only seem to work when done to enough people, and ona regular basis. Most people either run out of funds or patience before getting any real return. I woudl rather take the money and run a seminar.
I am looking for another way to target those on the DNC...I agree that seminars are a better return, however you would still have to mail something to them(and maybe they don't want to come to a dinner seminar, but if they got a postcard,letter on something like muni bonds, they might reply..)
The only way mailings will have any success is if you plan on following up. Keep it short and simple. As stated above, not really worth the postage.
I agree with newguy. If you don’t plan on following up with a phone call, don’t bother mailing. Mailing alone = a lot of wasted time.
Ok… aside from violating the DNC, how would you follow-up or prospect people on the DNC…?
send postcards on municipal bond rates. If you are sending them to prospects, you HAVE to follow up w/phone calls or you are just wasting stamps.
I know it's very Jonesy, but go ring their doorbell. They might find it interesting to have someone in the investment world besides an EDJ guy come talk to them. Friend of mine did it this way. Bought the list. Mailed people a letter that said he was going to be in the neighborhood introducing himself and would stop by in person, but to call if they had any questions. Picked 20 people a day, dropped info off to them, introduced himself, and split. He already had their name, address, phone number, all he needed was for them to see him in person before he started calling them. It's not the EDJ go knock every door in the neighborhood approach, but it worked.Ok… aside from violating the DNC, how would you follow-up or prospect people on the DNC…?
Alright I am not retarded… I cold call and do seminars… However there is no way to reach people on the DNC(unless you doorknock(not doing that again) or violate the DNC(might consider this if i see another post about WIND))
So i figured to send out 1,000 pieces a month, every month to the same people(ON DNC) would be the only way to reach these people.
I understand that no one will probably call, however I feel it is more efficient(and cheaper than running an ad) and it targets the demographic I am looking for. And maybe on of these times when they get my seminar invite, they will rsvp, since I they see and recognize the name.
The only success I have ever had mailing is muni bond postcards. 1 phone call from prospect per 1000 mailed.
[quote=chief123]Ok… aside from violating the DNC, how would you follow-up or prospect people on the DNC…?[/quote]
Considering that 75 percent of people are on the DNC list – and probably 90 percent of the qualified people – that is a great question.
[quote=Ron 14]Door Knock !!![/quote]
People put themselves on the DNC list because they hate salesmen, so they’re not any happier when you show up in person.