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Nov 2, 2010 1:49 pm

Might have been the worst month ever for my leads. I think I dropped my target area down too far & a bunch of BS leads this month.  28 leads, 17 BS, 15 Refunded, 2 pending, 11 good leads, 5 sold + 2 LTC referrals (Not my focus).  Expected Comp $2831 - 271.70 (24.70*11) = $2,559 profit when the two pending get refunded. Not the best of months. I plan on expanding my footprint and lowering my min. going back to a $15 lead for the year end push (Nov. 12-Dec. 7th).

Nov 6, 2010 7:38 pm

63 leads, 34 BS leads, 29 Refunded, 29 Good leads = (34 x 12)/29= $14.07 vs. $12/lead.

29 Good leads:

6-Bought from another agent

9- Following Up

14 -SOLD +2 Spouses =16 Cases @$29.15/m = $5,597 Premium=  $3,100 Comp Coming

$408 Spent = $3,100 comp

PICKED UP 50K of Annuity= $4,000 BONUS

Dec 8, 2010 1:36 pm

I’m putting my leads on hold through the end of the year focusing on the business opened this quarter and converting term to perm. Superbroke & Mbonfa2 how are your leads working?


31 leads, 22 BS, 20 Refunded, 0 pending, 9 good leads, 5 sold. Expected Comp $1978- 165 (15*11) = $1,813 profit.  More BS than normal.


Have a great year end!

Dec 8, 2010 4:25 pm


Well, I have not taken a new lead in about a month.  I honestly have not had nearly as much success as you guys have had with the insurance leads.  I've got about the same ratio with InsureMe as I did with IL.  I don't know if it's a factor of location, competition or just poor sales skills (or a combination)...  As far as ROI is concerned, I've done great, but if you add a cost of time component to the ROI equation, I'm not doing so great. 

The most critical thing I focus on in my practice is recurring income (sometimes to a fault).  After I started looking back on my numbers over several months of this - and began getting some traction again on the investment side after the correction - it's difficult for me to justify spending that kind of time on something I only get paid once on.

If I were getting numbers like you guys, no doubt, I'd be stupid NOT to do it.  I would definitely recommend that people try it for their practice and region, but it doesn't fit mine I don't think...  I still made money though so all was not lost... I'll try again during the next correction to see if I can make it work any better, but right now I'm picking up assets and referrals and there is no doubt what I'd like to focus on.

Merry Christmas and Happy Prospecting!

Dec 9, 2010 2:42 pm


It is tough to find suitable investment prospects in the sea of term-ites. Over the past year I have picked up maybe @ 6 investment accounts via the term leads. Internet based leads are a grab bag. I recently started advertising on face book, the return is even worse than I experienced with Google. I am still flirting with the idea of starting my own lead site. I continue to use with success, though my conversations regarding refunds is getting me a bit tired of the process. This all started with me trying to find an additional source of income (outside of investment) that did not take up allot of time or focus. I have not been tracking how many of my clients convert to perm or provide ancillary revenue, referrals or activity. It is frustrating that this lead source tends to have a higher need to hand hold through the process to get them completed. I have budgeted to spend @1k/m on leads next year. I still am considering if I should spend that on a part-time marketing intern. I keep coming back to the ease of: Getting the email, making the call, making the sale... it can be so simple at times. I have gotten my filters up to the point I where I am not meeting with crazy, freak, single wide, morons, like I did at the beginning. 


Merry Christmas,

Dec 15, 2010 2:53 pm

November Leads Report

59 leads, 32 BS leads, 27 Refunded, 27Good leads = (32 x 12)/27= $14.22 vs. $12/lead.

27 Good leads:

4-Bought from another agent

12- Following Up

11 -SOLD +1 Spouse =12 Cases @$28.55/m = $4,112.20 Premium=  $2,277.61 Comp Coming

$384 Spent = $2,277.61 comp.

I forgot to turn off the leads while I was out of town. Have had limited success getting the old leads to buy. Getting a lot of people telling me to call them back next year. The 5 leads that were BS that I was charged for had bs. phone numbers but “good” emails they say.  That is just wrong.

Jan 8, 2011 4:38 pm

Leads back on now. I have a budget of $400/month for 2011. 

SuperBroke talk with your account Rep about the non-refund of BS leads. I have turned my leads off or put my account on hold before in protest. When they belive that you are going to fire them, they usually are more willing to meet your needs. I have also had a few diffrent reps. TermInsuranceLeads works for you.. if they don't do what you pay them for FIRE the person your working with. Email me, ill give you my contacts.

Working on the 2010 totals now. I expect to get 3 leads per day (Monday-Friday) for 40 weeks. Expected good leads = 65%.

Jan 26, 2011 2:40 pm
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I have a technical glitch in my account. No new leads month to date. They have been helpful, but the problem is still not resolved. The last things I did:

1) Added Annuity leads (20 mile radius from my office)

2) Dropped Insurance Filter down to 250K Face.

Anyone else having any issues?

Feb 5, 2011 11:16 pm

Leads "glitch" fixed. Bought 3 leads on Friday. 2 Appointments set. The other lead was from "Bob Dylan" wanting 10,000,000 10-year term. I should have credit on that one on Monday. My leads were "glitched" for all of Jan. I did get to go through my old leads to get a few sales. I have found that if I don't make the sale in the first week, usually they we not really in the market or just shopping. I hope to have an explanation about my "glitch" Monday.

Mar 2, 2011 3:00 am

From Company Site:

All Web Leads, Inc. Joins Forces with Great Hill Partners to Acquire InsuranceLeads.comPosted on Tue, February 15, 2011 Combination Creates Industry's Only "End-to-End" Online Marketing Services Company Focused Exclusively on Insurance

AUSTIN TEXAS –  All Web Leads, a leading online sales lead generation company supplying the US insurance industry, announced today that it had acquired, a leading provider of online leads to insurance agents, brokers and carriers. To finance the acquisition All Web Leads has teamed with Great Hill Partners, a Boston-based private equity firm with over $2.5 billion under management, who have made a majority investment in the combined entity. All Web Leads’ current executive team will lead the combined company, which will continue to be based in Austin, Texas. Morgan Keegan served as an advisor to All Web Leads, Inc for the transaction. Financial terms of the transaction were not disclosed.

"We are very excited to welcome the team to the All Web Leads family," said Bill Daniel, CEO of All Web Leads, Inc. "This acquisition will create tremendous additional value for the insurance agents, brokers and carriers that purchase Internet leads by more closely matching their business needs and those of online consumers."

"All Web Leads has built an impressive, data-driven online marketing business focused on the insurance sector," said Michael Kumin of Great Hill Partners. "We are pleased to partner with Bill and the team at All Web Leads in the acquisition of and are excited to support the All Web Leads franchise in the next phase of its growth."

The combination creates a technology and data-driven insurance leads powerhouse – the largest direct lead generator in the insurance industry and the second largest active customer base of insurance agents, brokers and carriers. Insurance represents a fast-growing online market, with consumers increasingly using the Internet to research policies and prices prior to contacting an agent. Insurance lead generation companies connect consumers searching for insurance online with agents, brokers and carriers who provide those products and simplify the process of obtaining multiple competitive quotes.

The combined company now operates the largest network of direct consumer marketing web properties devoted to helping consumers more easily obtain multiple insurance quotes. More than 10,000 insurance agents, as well as numerous brokerages and insurance carriers, subscribe to the company's services.

About All Web Leads, Inc.
Founded in 2005, All Web Leads ( is a leading online sales lead provider for the U.S. insurance industry. The company delivers real-time, targeted, high-quality sales leads to top insurance producers. All Web Lead’s technology-driven approach to online marketing helps bring together agents with qualified customers who are actively searching online for insurance products. The company is headquartered in Austin, TX.

About has one of the largest and fastest growing networks of individual insurance agents, small, medium and large insurance sales organizations and major insurance companies. The company's insurance sites help thousands of consumers a day receive competitive insurance quotes. The company was founded in 2003 by insurance and technology professionals with the goal to become the nation’s leading, real time, internet insurance leads generating company.

Mar 2, 2011 3:03 am

I do not have any personal experience with Allwebleads. I have been told by my Insurance rep that all is going to stay the same with even more leads. We will see.

The year has started off well, I have both Life and Annuity leads working. Ill post some numbers soon.

Anyone have anything good / bad to say about Allweb?

Mar 10, 2011 5:23 pm


Sold a 2 Mill 20 year term to a 54 year old ($4365 Ann/Prem) with a 285K Roll over to AUM account.

Then Sold a 310K annuity (Nationwide VA) to a 56yo via Annuity lead.

This has been the BEST day in the past 6 months aprox 19K comp + AUM...

The addition of the annuity leads has been hit and miss.. more miss than hit.

I did go up against an Aviva Index'd Annuity solution in the Nationwide VA sale.

The life leads have been running 47% Bogus.. with 80% getting refunded.

Superbroke are you still using Indusrance

No changes seen so far from the Allweb lead merger.

Mar 10, 2011 8:21 pm

what are some tips for making it work?  i haven't had a lot of success with  most of the information is BOGUS or people claim they "didn't mean to submit anything".    maybe im not calling fast enough, but it seems the only legit ones people are just rate shopping.

Mar 10, 2011 9:39 pm

what are some tips for making it work?  i haven't had a lot of success with  most of the information is BOGUS or people claim they "didn't mean to submit anything".    maybe im not calling fast enough, but it seems the only legit ones people are just rate shopping.

Tx, I have found that tweeking your selection criteria can help drop some of the junk that comes up. Having a selection of 500K+ face adds some cost, but weeds out a good bit of the bs leads. I have the leads send to my Blackberry email (listed first), then to my office email. When the lead hits my BB I can dial the number with one button push. Speed is the key! I get a little smile when I get the prospect on the phone an the call waiting blows up.

Every netbased lead source I have tried has 40%+ BS rate. The reason I use Insurance is the refund policy (and %refunded) has been the highest. I do at times "fight" for my refund, even going to the extent of turning on and off the account funding. When they worrie that you are going to walk out the door, they come around.

Shoot me an email @ [email protected]

Best of luck.

Mar 18, 2011 12:34 am

I have not posted in few months. I turned my leads off in December to focus on closing business that I already opened.

I turned them back on Feb 7th.

February Leads Report

44 leads, 19 BS leads, 15 Refunded, 25Good leads = (29 x 12)/25= $13.92 vs. $12/lead.

25 Good leads:

4-Bought from another agent

12- Following Up

8 -SOLD +2 Spouse =10 Cases @$27.31/m = $3,277.2 Premium=  $1,827.32 Comp Coming

$348 Spent = $1,827.32 comp.

I was a bit rusty when the leads came back on. I know that I lost at least 2 sales by being slow to call the prospect. I have a list of 70 people from last year that have expressed interest, but were not buying right then.  I did get 2 emails telling me not to contact the prospect. One of the leads was refunded the other was not.

Has anyone tried their Health leads?

Jun 14, 2011 6:03 pm
Important Changes to
Your Account With the combination of and All Web Leads, we're in the process of consolidating our internal system. This will allow us to be more efficient when providing new features and products in the future. In the coming weeks your account will be converted to a new interface, which includes an updated look and layout.

Important: to ensure you continue to receive email alerts when new leads are added to your account, please add [email protected] to your safe senders list.

You may notice some changes to your account features: Lead management changes: Scheduling a future hold on your leads is no longer supported. If you currently have your leads scheduled to be paused at some point in the future this scheduled pause will no longer be set in the new interface. You will now need access your account online to pause your leads on the day that you want them paused. Instead of monthly lead caps, you will now only be able to control lead volume with daily and weekly lead caps. Instead of manual zip code entry, you can now geographically target your leads by state, county, area code, 3-digit zip code prefix, and zip code + mile radius. Billing functionality changes: For "Pay as you go" customers: instead of processing credit cards immediately when the credit limit is reached, credit cards will now be processed at/after 12AM the day after your account goes over limit. For "Auto Recharge" customers: this payment method will no longer be supported. Instead, you will be changed to the "Pay as you go model" where you are extended a credit limit equal to the amount of your current auto recharge threshold. When your credit limit is reached, your card will be charged at/after 12 AM the day after your account goes over limit. NOTE: on the new platform, an account will automatically pause when it goes $200 over the established credit limit. If you feel your account is at risk, please contact an account manager to discuss your options. Lead return changes: Lead returns for credit must now be submitted within 10 days of when the lead is received. Status updates on lead returns will no longer be sent out via email. Instead, you will get status updates on your lead returns in your online account. Reporting changes: Some reports will be temporarily suspended when your account is converted. We are working to improve this feature and make these reports available again in the coming months. Affected reports include: received leads, received hot transfers by state, received leads by state, created profiles, received hot transfer leads by state, processed payments, & rejected credits. Lead Type-specific changes - please visit the appropriate page for more information: Changes for Auto Lead Customers Changes for Health Lead Customers Changes for Life Lead Customers Changes for Homeowner Lead Customers Master Account Billing Changes Other features are no longer being supported:
Lead profile level CRM post capability is being discontinued. File attachments to lead emails is being discontinued. However, if you currently utilize this today, you will be able to retrieve XML and CSV files via a secure link from your lead email. Email follow-up is being discontinued, however we may reintroduce this feature in the future. In the meantime, we are currently working with partners to offer our customers discounts on other lead management and email marketing systems. We will send another email when these promotions are available to customers. If you are a customer of both and All Web Leads, you do not need to do anything at this time. Rest assured, you will not receive duplicate leads.

Benefits of the new platform: Improved lead quality Increased lead volume Online account pause feature Wide array of filters and discounted filter bundles ("lead packages") available Dedicated account management support

Be advised that before your account is migrated to the new platform your current balance will be charged to your credit card on file. We apologize in advance for any inconvenience this may cause. A follow up communication will be sent to you confirming when your account migration to the new platform is completed. Note that this follow up email will also contain links to training materials for using the new system interface. The content of this email has also been hosted online for your reference.

Important: Once your account is migrated, remember to log in as soon as possible and review your lead profiles and filters to determine if any changes need to be made. Once your account is migrated you will continue to have access to the older account management interface in "read-only" mode for your convenience.

Thank you for your patience as we work to improve your overall experience with Our team of Account Managers is available to make this transition as smooth as possible. For any questions, please contact 1-877-801-4717 ext 2 or [email protected] .

Thank you,

I will post how thier service holds up with these changes. 

Jun 20, 2011 7:24 pm


I'm interested to see how ALLWEB works out for you. One of their sales reps keeps calling me (I ask her to) because I used to be with I agree that they were always SUPERB with refunds, and fast as well. With about 50 leads I was able to close 2 life cases (800 GDC) and open one VA (350DC). The two life cases ended up being uninsurable so my turnaround hasn't been as desirable as it has for others. I definitely agree with the face to face aspect, sometimes the prospect was confused as to what life insurance was or which form they wanted. A meeting enabled me to more adequately address their needs.

I wasn't always calling them the second that I was emailed so I don't know how much that hurt me. After reading this thread I will most definitely call them the second I get the email.

I would like to start up ALLWEB, but funding is currently a little bit of an issue. :)

Aug 2, 2011 11:36 pm

Hi guys, my 2cents on .  The folks there were nice enough, they refunded every bogus lead that i recieved.  Problem was the amount of non bonafide leads that I got.  I recieved I think it was 15 free.  Of that zero actually picked up the phone, 9 were bad numbers, emails etc... 

Again, they refunded all 9/15 that were bad.  They gave me 9 new ones, in addition to me purchising 20 or so more to fullfill my obligation with them.

In total I spoke with 1 person ( who was 79, not much I could actually do for em)  and got 25 or so correct emails for my e-relationship account ( which I highly reccomned )

So, nothing ventured nothing gained, cost me $220 or so, but now I know!

If anyone can tell me of a good source, please do so

thanks a bunch

Aug 22, 2011 7:47 pm

ALLWEB LEAD is no . I have been using them since the change over. Reasons why I have stopped using Allweb.

1. Customer Service is lacking- wait times between 8-10 min. Call backs take 3-5 hours.

2) Bogus Rate- The % of bogus leads (both Insurance and Annuity) are near 70%

3) Crediting Rate for Bogus leads @ 33%

4) Cost of leads was increased + with the level of bogus & lack or refund has made other options more cost effective.

I have spoken their call center staff, call center managers, account reps & company managment. From those conversations I truely belive that the lead service is no longer a viable solution for internet based leads for my marketing $$$$.

Anyone having success with an online lead provider?

Jan 9, 2012 7:09 pm

Ok, 2012 has started. I have continued to look for net-based insurance lead providers. I just fired today. I used the 15 free + 20 ($300) purchased leads- JUNK,JUNK,JUNK. I have recieved 87 leads ALL BOGUS!.

100% BOGUS

So the question is: WHO are you using for insurance leads?