Life Insurance Leads
I have tried multiple sources for internet based life insurance leads. Even paying to have a site made. http://www.terminsurancecharlotte.com/ it works.. but costs a ton via pay-per click for leads. <?: prefix = o ns = "urn:schemas-microsoft-com:office:office" />
Of all the sites and marketing groups I have tried Insurance Leads.com has been the most successfull. http://www.insuranceleads.com/promotion.aspx?s=agtref&k=279797
If you try it they will give you $100 of free leads (matching). These are NOT exclusive leads so be ready to call them emediatly. I have the leads sent to my phone. If you are the first to speak to the prospect you have a 70% shot of closing the case right then.
WARNING: Don't expect that these leads are going to be easy. I buy 3 leads per day at a cost of $13 per lead. (You can have it set up to get them only on certain days). In a weeks time (15 leads), 8 are BOGUS (get refunded), 3 Sale Made, 2 Can't be reached (LEAVE MESSAGES.. most don't), 2 spoke with and have to "WORK" to make the sale.
Talk with them http://www.insuranceleads.com/promotion.aspx?s=agtref&k=279797 it might be a nice little addition to your practice.
I have been using them for two years. Last year I bought leads for 40 weeks. (600 leads).. sold 128 polciys.. (placed 82.. some people go to the internet for quotes once the Dr. tells them they are on the stiarway to heaven). Average annual premium sold $94 / month. Total Premium Placed = $92600. I made $53,000 - $3,700 (bogus leads get refunded) = $49,000. Not too bad for @ 3 hours a day work.
Let me know via this sight how it is working for you. Lets share ideas on how to get this and other marketing effrots to work better for us.
New Promotion that http://www.insuranceleads.com/promotion.aspx?s=agtref&k=279797 is running. 20 Free Leads (Up to $300 in value)
Please post if you have tried. What is working or not working with your approach?
Bonk this post is not for my site… just showing that a 3rd party vendor works. It works for me.
The “About Us” portion of the terminsurancecharlotte.com site is pretty weak. All it says about them is “Our goal is to be the number one term life insurance resource for the greater Charlotte, North Carolina area. We make finding the right insurance easy.” Then a bunch of jargon that doesn’t have anything to do with the site. I just send a couple of minions to the pregnancy ward of the hospital to get the husbands info.
Point taken @ my site. The site was just to get the first page lead info… the generic volume is to buff up site for search engines. I have gotten a few notes about the site, the point of the post it to say the the leads vendor works for me… BETTER than my own web site via pay per click.
Gettingstarted .. how did it go? What type of call/reach/bogus ratio did you pull your first week? MAKE SURE to get REFUNDS on any lead that is BS. Can't wait to hear how it worked for you.
"Sold 2 out of the 15 free leads. " T
he leads can be great or crap. They do refund quick on the bs leads. 1/3 BS leads, 1/3 Sale, 1/3 working.
"Sold 2 out of the 15 free leads. " The leads can be great or crap. They do refund quick on the bs leads. 1/3 BS leads, 1/3 Sale, 1/3 working.
The 1/3, 1/3, 1/3 seems to be holding true. I have been getting refunded on the 1/3 junk leads, and about half the "working" leads turn out to be junk. So selling 2, working 1, and refunded 3 is more like the ratio.
52 policys PLACED & PAID YTD. 337 Leads bought. 142 Leads refunded... 52 / 195 @ 26% YTD
Talk with them:
Ask how many agents are working the leads in your area.. DONT buy if more than 3 other agents in your area- this is good but no reason to tip over each other.
I set my lead screener to 250K face min, over 35 yo under 65, and NO health conditions.
I sell Term Ins. 94% of the time with these leads, I cant think of a situation where a face of under 250K is suitable coverage. 35-65 is the Term Ins. sweet spot, under 35 and you make NO $$$ selling it. Over 65 and you have a diffrent set of products to consider. The health conditions is something I flip on and off. I hate to pay for a lead for a person who is the walking dead- "My doctor told me I have" . I have made good $ selling to people who have been turned down by other companys though.. rated policys make the most $$$. It is a coin flip, I just toggle on and off.
Good Luck with your sales!
I have been seriously considering moving forward with insuranceleads.com and you have pretty much sealed that deal. I am going to try it as well. I do have a few questions for you if you had some time to respond.
What have you found to be your average lead cost? Still holding steady at $13 per lead?
Do you only market to a radius around Charlotte? The whole state? How do you approach that? What's the population there?
Do you have staff that does the contacting for you? Either way, about how much time does it take total to close it? Are the prospects pretty receptive?
Any tips to make sure that you are the first agent to contact them? How quickly do you find that other agents call the leads first?
Any scripts or form emails you might care to share? Any systems or processes you use that work?
Any luck cross-selling your investments?
Have you tried any other lead sites and had good results?
OK, thanks for any answers you have the time to give. I appreciate the guidance and will be sure to report my results here in a few months.
What have you found to be your average lead cost? Still holding steady at $13 per lead? The last group have been $24.40/lead with the 250K face min, over 35 yo under 65, and NO health conditions.
Do you only market to a radius around Charlotte? The whole state? How do you approach that? What's the population there? 15 miles from my zip has @ 1million people.
Do you have staff that does the contacting for you? I do ALL of the first 4 attempts, then turn them over to a couple of new guys. If the contact is not made right away, then the lead is usually junk.
Either way, about how much time does it take total to close it? My record from time of getting the lead and submitting the app in 7 min. The normal is @ 1 hour all in.
Are the prospects pretty receptive? When they are real yes, when some jerkorf signed them up to fill out a paid survey they are pissed. Just be kind and give them the name and number of your Insurance leads contact to be asked to be put on DNC list.
Any tips to make sure that you are the first agent to contact them? How quickly do you find that other agents call the leads first? Have the lead sent to your PDA, and call them AS SOON AS YOU GET THE LEAD.
Any scripts or form emails you might care to share? Any systems or processes you use that work? Just say you are responding to their request for a life insurance quote. Always ask for the close, ask to get togeather or take app over phone.
Any luck cross-selling your investments? Have sold a few investment accounts, @ 300K total.. These are really term-ite leads.
Have you tried any other lead sites and had good results? Quite a few, NewQuote, InsuranceLeadz, LifeSolutions, I have been doing this for 14 years, alot have come and gone.
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My opinion for Terminsurance layout should be changes and Landing page presentation should be more impressive so that the user can spend more time on the site.