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Wealth 3.0 in Practice

Harnessing the power of positive attention.

In a previous article in this journal,1 we outlined the rise of a new, more positive approach to family wealth advising we call “Wealth 3.0.” Starting with the historical private banking approach oriented only to managing and preserving money (Wealth 1.0), we identified the roots of current advisory practice in the transformative period from the 1980s to the present (Wealth 2.0). The profound contributions of Wealth 2.0 broadened the understanding of wealth to include the many


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