An Inside Look at Seven Family-Owned Businesses

How each one handled the challenges posed by the pandemic

Patricia M. Soldano, Dawn S. Markowitz | Feb 25, 2021

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Mention the word “COVID-19” to a family business owner, and it’s a sure way to elicit a variety of responses. For some, the pandemic brought new and innovative changes to their family businesses to adapt to the “new normal.” For others, it meant painful actions such as shuttering an office or reducing their workforce. For all, the pandemic forced family-owned businesses to engage in soul searching, critical decision making and a re-evaluation of their future.

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