Mention the word “COVID-19” to a family business owner, and it’s a sure way to elicit a variety of responses. For some, the pandemic brought new and innovative changes to their family businesses to adapt to the “new normal.” For others, it meant painful actions such as shuttering an office or reducing their workforce. For all, the pandemic forced family-owned businesses to engage in soul searching, critical decision making and a re-evaluation of their future.
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