Hiring an Advertising and Public Relations Firm

General guidelines to follow when seeking professional advice.

Estate planners, CPAs and financial planners in solo and small-to-medium size firms grapple with how to advertise or otherwise get the word out to the general public. Do you hire an advertising and public relations firm? If so, how do you select one? What amount should you budget, and how do you quantify the return on your investment? 

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