This is the question that parents are increasingly asking schools as they contemplate bankrolling their children's college years: Will my child get a good-paying job after graduating from your school?
Pose this question to a college admissions representative, and you are likely to hear that nearly all the institution's recent graduates are employed.
But institutional evidence is flimsy at best. Schools typically base their employment statistics on surveys that they send out to new graduates. The percentage of graduates who fill out these surveys, however, is usually low.
And the alumni with jobs are more likely to complete these surveys, while those who moved back in with their parents and have no employment prospects are more likely to ignore them.
These surveys are also not likely to differentiate between those who have jobs that actually require a college degree and those that don't. Nor would it be in a school's interest to make a distinction between students who have a full-time job versus a part-time one.
With this focus on job prospects, there has been a growing interest within the U.S. Department of Education and outside groups to generate and share salary and job statistics for individual schools.
PayScale, the online salary information company, has been sharing salary data linked to individual schools through its annual PayScale College Salary Report. PayScale relies on individuals voluntarily sharing their wages if they want to use its salary comparison site, and the site uses this information when ranking schools by salary potential.
In addition, the federal government started releasing aggregate salary data for graduates at individual schools last year via its College Scorecard website. On the site, you can discover the median salaries of alumni 10 years after leaving their schools.
On this federal website, for instance, it says graduates at the University of Maryland earned a median salary of $59,100, while graduates from the University of Virginia earned $58,600. Grads at Johns Hopkins University earned a median salary of $69,200.
While the federal government could access actual salary figures for graduates, it has been hamstrung in what it can share. With intense lobbying primarily from private colleges and universities, Congress has repeatedly voted against making salary data available to consumers.
What the Department of Education was able to do on its own, however, was to release salary figures from graduates who either obtained federal grants, which are earmarked chiefly for lower-income students, and/or who borrowed through federal loans. The available data fails to cover the salaries of about half the graduates.
But a California-based nonprofit has recently stepped in to offer greater graduate salary information than any other source.
Educate to Career provides a more precise picture of the salaries that graduates at a particular school are earning. The site drills down and shares not only the salaries per academic major of last year's graduates, but also by occupations within those majors.
For example, recent economic majors at the University of Chicago made an average salary of $67,600. Of the jobs surveyed, alumni who became marketing and sales managers ($87,600) and financial managers ($84,500) earned the highest beginning salaries. Their earnings far outpaced the econ grads who became accountants or auditors ($63,400) and personal financial advisors ($65,500).
Educate to Career also created a college ranking system that measures the return on investment that attending a particular school provides its graduates. The site compares the cost of the school with the improvement in earnings and employment prospects that its graduates enjoy.
The site, which ranks 1,182 public and private schools, looks at such metrics as the percentage of grads employed in occupations that utilize their field of study, the average salary earned by recent grads and the typical number of years to graduate.
The schools that rose to the top of the ETC rankings include the University of North Carolina, University of California-Irvine, University of Virginia, College of William and Mary, The Citadel, University of Michigan and University of Florida. The private schools near the top include Bob Jones University (12), Berea College (14), St. John's University in Minnesota (18), Brigham Young University (21), College of St. Benedict (24) and St. Vincent College in Pennsylvania (25).
The data powerhouse behind ETC's figures is Job Search Intelligence, which is a leading provider of educational attainment and career outcomes. Among the California firm's clients are more than 5,000 employers and more than half of Fortune 500 companies. The firm uses dozens of data points in generating its salary figures from such sources as the U.S. Census Bureau, Bureau of Labor Statistics and National Center for Education Statistics.
Lynn O'Shaughnessy is a nationally recognized higher-ed speaker, journalist and author of The College Solution. She writes about college for CBS MoneyWatch and her own blog,TheCollegeSolution.com.