I have been going through some past posts, and I have seen a few books
mentioned here and there that people recomended reading.
I wanted to start a thread where you can list books that you have learned
something that has helped you as a broker. This could be selling, marketing,
I personally have read the "Winner's Circle" books.
I thought that there were some quality points in each one.
"Stock Market Rules" by Michael Sheimo is a good starter book for those who have interest in equity trading (stock jocks/jockettes in training).
Thank G-d no one mentioned Leviticus. I refuse to read that one! Too many rules for my tastes!
Rather than just books, you should also consider periodicals. And I'm not talking about Newsweek, Businessweek, etc. I'm talking about those periodicals which are read by the economic class you're targeting in your work.
I read Worth "Wealth In Perspective". It's a monthly magazine for the affluent. It contains articles covering everything from lifestyle to financial. You won't find the ads in this magazine in any of the more "common" periodicals. (For example: an ad for a $40,000 cell phone!) The financial articles are especially interesting because they assume that the reader already has a financial adviser. (You won't find any do-it-yourself investment articles here.)
You know the old stockbroker proverb: If you want to attract the affluent, you've got to think like the affluent and read what the affluent read.
I heard money magazine is good for starting fires, swatting flies, spanking kids, to use as a coaster, etc....
NOTE: The wording in blue italics is my attempt at finishing bankrep1's thought.
I keep a copy of 'Money' on hand next to my toilet. That way when I run out of toilet paper I can say that I wipe my a*s with money.
Probably the best use one can get out of that periodical.
Financial Times for paper
Failed Genius about LTCM is a good one.
Newbie and his other personas would appreciate me bringing up Reminiscences of a Stock Operater.
Tested in the Trenches - Ron Carson
The New Financial Advisor - Nick Murray
Becoming a Life Advisor - Richard Capalbo
Stocks For The Long Run - Jeremy Siegel
The Future For Investors - Jeremy Siegel
The Bond Book - Annette Thau
How to Sell Anything to Anybody - Joe Girard ( world's top car salesman)
Prospecting Your Way To Sales Success - Bill Good (best prospecting book ever written)
The Nick Murray books already mentioned
State of Denial - Robert Woodward ( it's topical)
Driver - ? - ( a book about a rookie truck driver's first six weeks on the road trying to figure out how to drive an 80,000 pound Kenworth) In case the financial advisor thing doesn't work out.