To Join or not to join...Country Club
I'm thinking of joining the country club of the affluent in my area but I can't really afford it but if I can get a lot of business out of it then I'll do it. Any thoughts on country clubs and how do you get business from them in the short run?
Don't do it. Not as good of a deal as they used to be, and certainly not in the short run. They're overworked by people just like you. The better way is to MOVE to a golf oriented neighborhood. That gives you the necessary creds.
Join a country club because you want to golf. The last thing those folks want is to be accosted on the golf course by a salesman when they're trying to relax.
I don't belong to one and do not golf, but based on what I have heard from coworkers I agree with everything said above. Do it if you enjoy golf and you may get some prospects out of it in the long run. Several coworkers who have gone that route said it took multiple years to get some clients from their country clubs. They joined because they love to golf and the rest happened naturally.
Do not join. Here's some reasons that jump out at me.
1) Financial advisors who are financially struggling make the absolute worst financial advisors. Despite your best intentions, how can you put the interest of your client first when your mortgage is riding on what they do or don't do.
2) When you do something for business purposes, it is obvious that you are doing it for business purposes.
3) You can't get business in the short run.
4) You didn't mention any interest in joining the club.
5) Would you advise a client who was financially struggling to join a country club to get business contacts?
6) There are other things that can be done that won't cost you a penny.
I believe that getting out and about and meeting as many high quality people as possible will be instrumental to your business success. However, there are so many ways to do this, so do it by doing the things that you like to do. For instance don't get involved with XYZ charity for business reasons. Get involved because you care about XYZ. Your genuine, caring involvement will ALWAYS lead to business.
The "what" that you are getting involved with has almost no meaning. I have gotten great clients from my involvement with my softball team, from my charitable endeavors, from my children's preschool, from parties, etc.
If you are going to join something just to get clients, then pick something that does not cost as much. CC's can cost thousands a year. Try joining Rotary and the Chamber. That's an investment of a few hundred a year, and you will get far more face time than golfing maybe once a week.
Any thoughts on country clubs and how do you get business from them in the short run?
I joined mine, but (a) I live in a pretty low cost area, and (b) I joined because I wanted the amenities. Hopefully I'll get some business someday, but I don't think I have gotten a single piece of business in the year since I joined that I would have not gotten anyway.