Prospecting in a Shopping Mall?

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Jan 29, 2014 2:52 pm

I have heard of people from certain firms going to the local mall and making new contacts for prospecting purposes. Not sure exactly how much success they've had doing this, but I wondered if this is done very often?



Seems to me that it may come off as a bit annoying and intrusive. Doorknocking is one thing, but stopping people who are trying to get to a store/their car doesn't sound very appealing. Thoughts?

Jan 29, 2014 3:33 pm

I'm not one for ever turning down a business idea, because everyone builds their business their own way and some are completely crazy..I have reservations about this though

It's one thing to set up a booth or whatever, it's another to walk around asking for people to talk to you. You want to be viewed as a professional in your community, not that "ugh, don't make eye contact" guy at the mall.

I've always made sure to compare myself to what I don't want to be...because I like to try and think exactly like the prospect does. Outside of my office, there are the people that walk around with a clipboard trying to pressure people into signing up and helping kids in Africa, or ethiopia, or one of those countries. It's a great cause, and they're great people I'm sure....but they are absolutely crazy annoying, and if I see they are out there..I'm making sure the ipod is in my ears.

Think like the prospect. I can't imagine it gathering too much business as most prospects either A. Probably aren't at the local mall in the middle of a week day and B. Probably don't want to talk personal finances in the middle of the mall...but hey, if it works for you go for it.

Feb 1, 2014 11:39 pm
Paranoid Android:

I'm not one for ever turning down a business idea, because everyone builds their business their own way and some are completely crazy..I have reservations about this though

It's one thing to set up a booth or whatever, it's another to walk around asking for people to talk to you. You want to be viewed as a professional in your community, not that "ugh, don't make eye contact" guy at the mall.

I've always made sure to compare myself to what I don't want to be...because I like to try and think exactly like the prospect does. Outside of my office, there are the people that walk around with a clipboard trying to pressure people into signing up and helping kids in Africa, or ethiopia, or one of those countries. It's a great cause, and they're great people I'm sure....but they are absolutely crazy annoying, and if I see they are out there..I'm making sure the ipod is in my ears.

Think like the prospect. I can't imagine it gathering too much business as most prospects either A. Probably aren't at the local mall in the middle of a week day and B. Probably don't want to talk personal finances in the middle of the mall...but hey, if it works for you go for it.

Thanks for the feedback. Total newbie, so I like to hear this kind of thing.

Mar 7, 2014 6:34 pm

No.

Apr 6, 2014 9:30 am

I would like to do something like this, but I would not expect to meet good prospects in a shopping mall. I am looking for HNW investment management clients. Where is a venue to meet HNW investment management clients ???

Apr 7, 2014 6:42 pm

Doesn't seem very professional.