Critique the Lead List...Are these stats good or bad?

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May 10, 2012 2:53 pm

Just bought a residential lead list and got through the first go around.  Here are the stats:

1400 Dials

214 Contacts (15%.  Human Answered)

147 Presentations (11%.  Reached the decision  maker and made my pitch)  I used the Bill Good Mystery Advisor Script.  You can find that here:  http://www.billgood.com/resources/research/articleviewer.cfm?&str_publicationID=818

20 Prospects (14%.  People that had genuine interest in receiving info.  I made sure to get hard yes' and nos, and qualified for money)

So about 1.4% of the dials I made resulted in a prospect.  I bought the list from CIS Marketing by the way.  Questions and comments folks? 

May 10, 2012 3:05 pm
ECD:

Just bought a residential lead list and got through the first go around.  Here are the stats:

1400 Dials

214 Contacts (15%.  Human Answered)

147 Presentations (11%.  Reached the decision  maker and made my pitch)  I used the Bill Good Mystery Advisor Script.  You can find that here:  http://www.billgood.com/resources/research/articleviewer.cfm?&str_publicationID=818

20 Prospects (14%.  People that had genuine interest in receiving info.  I made sure to get hard yes' and nos, and qualified for money)

So about 1.4% of the dials I made resulted in a prospect.  I bought the list from CIS Marketing by the way.  Questions and comments folks? 

I don't have alot of experience with residential, but I'd say it'd be right on par for what I'd expect. (Depending on how well it's qualified and what you're selling). So I'll vote good.

May 10, 2012 3:47 pm

That isn't a really bad list at all. What part of the country are you in? I got about the same results from a CIS list.

May 11, 2012 12:04 pm

I am in South Florida

May 11, 2012 9:07 pm

I bought a list from cis after getting in trouble for calling people on the dnc. Not sure what I think of it yet. Pretty annoying how many fax numbers I have gotten and numbers that are in poor parts of town. I plan on calling through the list once. Then going back through to anyone who didn't answer. By the end of that I should know what I think of it

May 11, 2012 10:34 pm

Yes there were a lot of faxes and wrong numbers.  But I expected that.  The price was right at 10c a lead.  CIS even gave me a 1000 free leads after I complained about the faxes, wrong numbers, and people that said they had no money.  Like most vets have said, if you work a list hard enough you will find leads.

I did some follow ups on the first batch of prospects today.  One is coming in next week.  I had a same day appointment scheduled the first day I started calling, but I pressed hard on asset levels, and it was way below my minimum.  But even if i get one client of it that pays well, it is worth it.

My goal has been to call 300 dials a day.  I know folks focus on contacts, but I set 300 dials and whatever happens, happens.  Eventually work up to 400 max.  Did that most days except for the last day since i was at the end of the list, and was only 200.  300 dials takes about 4 hours to do, and that is with breaks, bathroom, coffee, etc. 

Thanks for the comments, and any comments from more vets?

Dec 19, 2012 1:40 pm

Mostly my oversight, but also if Fieri was hosting on the set of his (hilarious) Food Network cooking show, he'd at least have a big television. And plenty of dippin-aise. And he'd be shouting and there'd be like a Brian Setzer Orchestra album on really loud. So in retrospect I shouldn't have left it out.
keylogger