Social media has become a major part of the daily routine for financial services professionals, but which brands are they using the most?
Based on a WealthManagement.com survey of 447 advisors sponsored by NFP, we were able to break down the social platforms frequented most, and why advisors are accessing them.
Through our research, we categorized usage of each brand based on two different areas: personal usage and business usage.
Based on the results, respondents are most likely to access LinkedIn for business purposes and Facebook for personal usage. Overall, almost nine in 10 respondents use LinkedIn, while 78 percent use Facebook. A majority of respondents also use YouTube, including 11 percent who use it for business purposes.