Advisor Websites

Part 3: Manager Websites May Help Reach a Broad Audience

Most advisors (89%) have access to asset managers’ websites from their work computers.
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Most advisors (89%) have access to asset managers’ websites from their work computers. Of those without access, most (59%) report using their personal smart devices or laptops to get around any restrictions. That said, advisors don’t spend a large portion of their time online visiting asset manager websites, with most (64%) spending 14% or less of their online time visiting asset manager sites.

It’s worth noting that advisors spend that time visiting a broad range of asset manager websites, rather than frequenting only their top three asset managers. For instance, half of advisors report spending less than a quarter of their time visiting their top three managers, meaning three-quarters of their time is spent visiting the sites of other managers. As a result, asset managers may well be able to use their websites to reach a broad range of new advisors.

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