Registered Rep, Financial Advisor and Trusts & Estates Magazines Announce Partnership
Unique Combination Offers Advertisers Triple Play with 65,000 Financial Intermediaries
September 13, 2002 – New York, NY – PRIMEDIA’s Financial Services Group, Registered Rep. and Trusts & Estates magazines, and CFPN’s Financial Advisor magazine announced today a unique marketing partnership aimed at providing advertisers with targeted coverage of financial intermediaries under very attractive terms. The combined audiences of the three magazines represent over 165,000 stockbrokers, financial planners, registered investment advisors, attorneys and trust officers. The agreement relates to the full spectrum of media offered by both organizations including print advertising, online advertising, newsletters, conferences and the like.
Rich Santos, group publisher of PRIMEDIA’s Registered Rep. and Trusts & Estates magazines, and David Smith, executive vice president and publisher of Financial Advisor, made the announcement at the Financial Advisor Symposium in Chicago. They stated their plan to offer advertisers attractive opportunities across the three-title platform through the end of 2003, although schedules must be confirmed by the end of this year. Prices on existing schedules are not affected. “In this current economic climate, we want to help our advertisers stretch their marketing dollars and buy the most productive and quality franchises in the industry,” said Rich Santos and David Smith.
About PRIMEDIA’S Registered Rep.
Registered Rep. is the preferred magazine of retail investment professionals. Each monthly issue reaches more than 93,000 loyal subscribers who control trillions of dollars of assets for more than 30 million investors. These powerful financial advisers are licensed to sell a broad range of investment products and rely on Registered Rep's rich portfolio of timely features, articles, departments and columns. More information about Registered Rep. can be found at www.registeredrep.com.
About PRIMEDIA’s Trusts & Estates
Trusts & Estates is the monthly journal for estate planning and wealth management professionals. Published since 1904, Trusts & Estates continues a long tradition of editorial excellence and credibility in the high-net-worth arena. Subscribers include estate planning and probate attorneys, trust bankers and officers, accountants, investment and insurance advisers, financial planners, and key decision-makers at non-profit institutions, foundations, government agencies and educational institutions. The power of this exclusive target audience is clear: The typical subscriber serves 762 clients with an average net worth of $7.1 million each; together subscribers influence a total asset pool of $40 trillion. More information about Trusts & Estates Rep can be found at www.trustsandestates.com.
About CFPN’s Financial Advisor
Financial Advisor is a "pure play" on the financial advisor market; targeting independent broker-dealer affiliated financial planners and registered investment advisors. Our audited circulation of 60,000 consists of over 30,000 CFPs and 32,000 RIAs and investment advisor representatives, 90% of whom are in some way fee-compensated. Our circulation includes virtually the entire membership of the FPA, NAPFA, AICPA Personal Financial Planning, IMCA and ICIMC. Over 87% of the circulation is requested. More information about Financial Advisor can be found at www.fa-mag.com.