Investment Trend Monitor - Rep As Portfolio Manager

Advisor-directed, representative as portfolio manager (Rep as PM) platforms have been widely embraced by the industry. The platforms allow advisors to respond quickly to changing market conditions, and some advisors believe the technology allows them to manage their client accounts more effectively. However, the popularity of the platforms varies among advisors from different channels. RIAs in particular are less likely to use the platform compared to large national firms and wirehouses, according to a recent study by WealthManagement.com and FUSE Research Network, which surveyed more than 740 advisors Rep as PM platforms.

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