New EDJ Commercials

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Oct 12, 2009 11:34 am

Any of you Jones guys see the new TV spots? What do you think?

 
I think they are pretty slick. Not sure they are what I'd select from a message perspective but they are much more polished than the last campaign. 
Oct 12, 2009 11:48 am

Haven't seen them, anyone know if they are posted online (somewhere where Big Brother will allow me to view them)?

Oct 12, 2009 11:53 am
SometimesNowhere:

Haven't seen them, anyone know if they are posted online (somewhere where Big Brother will allow me to view them)?

 
Scratch that, found them.
 
I definitely like them more than the last couple, but for some reason they felt a little weird. Kind of Eyes Wide Shut-esque.
 
Now all we need to do is not "herd" a bunch of people into A-share American Funds and we can really do something.
Oct 12, 2009 12:20 pm

Not bad.  I still like the original ones.  They were funny. 


I didn't like the last ones with just the shot of the office.  Cool office, but it just wasn't catchy. 


At least we're doing something besides putting our name on the dome where the worst football team in the NFL plays.  Wonder what Freud would have to say about that?
Oct 12, 2009 12:56 pm

Like them enough ... the tonality seems similar to TDA albeit with a different message and no actor. It certainly distinguishes us from the wirehouse, and I like that they focus on three consistent points.


 
Oct 12, 2009 1:14 pm

where can i see it at?

Oct 15, 2009 9:53 am

Those are the ones I was talking about.  I think they're almost Super Bowl quality.  My favorite was the one with the guy talking to his doctor on the phone holding the butter knife in his hand getting ready to operate.  

Oct 15, 2009 12:29 pm

Spiff-


 
What is your return on the investment you make for those "Super Bowl" quality ads. Does it still cost the FA 1% of your gross or was the national advertising budget based on a percentage of your net.
 
So...here I go again...you pay as an employee for the benefit of promoting the company. Maybe they changed that policy by now...but I would doubt it.
 
 
Oct 15, 2009 12:40 pm

I don't believe that I could quantify the ROI.  How much is it worth to my business to have instant brand name recognition whenever I tell people that I'm with EDJ?  How do you quantify that?  How much SHOULD that cost?  Can you say the same thing about your brand? 


Yes, we pay as an employee for the company to be promoted.  You know what they're doing when they promote the company?  They're promoting  my office.  That's the way it works with advertising.  I am the product they are advertising.  It doesn't benefit the home office at all to advertise to promote themselves.  ALL of those ads are designed to advertise for me.  They're not going to run an ad that says that the home office is the best place in STL, Toronto, London, or Tempe to work.  That doesn't drive any revenue.  Advertising my services does.  
Oct 15, 2009 12:50 pm

I always had a problem with paying as an employee to advertise the company that I worked for when I was at Jones. I thought they did away with that? Anytime a company can advertise to increase the value of the partnership and pass the cost on to the employess, of course it is beneficial to the partnership more than the employees.... It just makes common sense.

Oct 15, 2009 12:58 pm

Spiff, they did away with the 1% National Advertising charge early last year.

Oct 15, 2009 1:00 pm

Spiff-

 
Cmon dude. Enough of the greater good crap. You expect us to believe that you benefit because of the advertising. Your brand recognition. Your company's yes, but not you. You don't matter to them, the FA matters in mass. They are not saying come on down to your shop to do biz. They are saying anybody on any street corner can do the same job. And does.
 
The rub is they have you paying for it.
 
Just a different perspective. One of a real business owner. You don't own jack (at least at Jones)...except a little bond in drag (paying tremendous interest)...and  it doesn't ad up to a hill of beans.
 
At least you can use their computer to spout off...that' saving you a few bucks.
Oct 15, 2009 1:04 pm

B-

 
Spiff should have been on top of that...they figured out they can't get away with charging employees for company expenses. I'll wager that some disgruntled FA took them to court so they changed. Didn't they do away with the policy where the FA paid for mistakes also?
 
Think about it, in this crazy world where people sue for anything, how could Jones management hold employees liable for a mistake made where they are the OSJ?
Oct 15, 2009 1:06 pm

I think the brand makes a HUGE difference (esp. as a new producer) and any production position pays for it one way or another, we pay for everything.  I'd be pissed if EDJ was taking 60% and not give me back branding. 

 
This is a pretty silly argument. 
Oct 15, 2009 1:07 pm

Where are the EDJ commercials?

Oct 15, 2009 1:13 pm

joogle EDWARD JONES BRAND and follow the links to time matters

Oct 15, 2009 1:22 pm

I like how it's low key and not over the top, but i'd have to agree that the funny ones were 100 x's better. Nothing sticks with a person more than a funny commercial.  Now they just sound like AmeriTrades commercials.

Oct 15, 2009 1:24 pm
voltmoie:

I think the brand makes a HUGE difference (esp. as a new producer) and any production position pays for it one way or another, we pay for everything.  I'd be pissed if EDJ was taking 60% and not give me back branding. 

 
This is a pretty silly argument. 
They are taking more than 60%, you are not aware of it.
Bless you my child, go in peace.
Oct 15, 2009 1:26 pm
noggin:
voltmoie:

I think the brand makes a HUGE difference (esp. as a new producer) and any production position pays for it one way or another, we pay for everything.  I'd be pissed if EDJ was taking 60% and not give me back branding. 

 
This is a pretty silly argument. 
They are taking more than 60%, you are not aware of it.
Bless you my child, go in peace.
 
How so?  With the exception of insuranace and c shares I see everything I make. (at least I think so)
Oct 15, 2009 1:29 pm

Jones Financial Companies owns many insurance agencies where they take 1.25% off the top before it hits your grid. That's just one example.


 
Unless that's changed too...NOT