With its new Investor Experience Platform, the startup, which also announced the raise of $2.2 million in capital, hopes to serve as a review hub for advisors.
Advisors are increasingly adopting specialized programs that offer more flexible scenario analysis and can perform more complex planning for optimization of benefits.
The bank is working with InvestCloud to offer the products to nearly 150 wealth-management firms on that company’s platform.
Achieving the right balance between the digital and the human touch will be the main test.