Advisor-focused marketing firm Twenty Over Ten is fast-tracking new features, including an integration with Lead Pilot and Facebook, as well as a partnership with live market analysis site briefing.com. The additional Lead Pilot tools also include “curated automated” 30-, 60- and 90-day cross-channel marketing campaigns.
The Facebook integration makes it easier to evaluate the efficacy of Facebook ads by including Facebook Pixel—a pixel ID deployed to landing pages. “Lead Pilot users now have the opportunity to collect more data and track conversions from Facebook ads and build targeted landing pages for ads with Lead Pilot’s new Facebook Pixel integration,” according to the announcement. “This new integration works by placing and triggering cookies to track users as they interact with advisors’ landing pages and their Facebook ads.”
Advisors using Lead Pilot will find that the partnership with briefing.com gives advisors prewritten weekly recaps of market activity, commentary and analysis to share with clients. The automated marketing campaigns, meanwhile, are a cocktail of email marketing, social media and landing pages, designed to locate and market to new clients and prospects.
“The pandemic has pushed advisory businesses across the world to shift their marketing efforts completely digital and right now more than ever, lead generation is crucial to the success of advisory firms,” said Ryan Russell, co-founder of the firm, in a statement. “We decided to fast-track these improvements and additions so that our users can better serve their clients and prospects digitally at a time when it’s much needed.”