If you can’t beat ‘em, join ‘em, as they say, and UBS is looking for new ways to use its collection of customer data to compete with new tech-based asset allocation firms coming from Silicon Valley companies. UBS awarded $30,000 and a potential...
April J. Rudin, Founder and President of The Rudin Group, is a financial services marketing strategist.
Fidelity’s custody and clearing unit is teaming up with online advice platform LearnVest to help advisors “digitize their practices.” Advisors and their clients will have access to LearnVest's financial wellness microsite and preferred pricing ...
The Oechsli Institute’s 2014 Financial Advisor Social Media research found that LinkedIn is a powerful marketing tool when a personal introduction isn’t possible.
The following is an excerpt from The Indispensable LinkedIn Sales Guide for Financ...
Securities regulators expect investment advisers to get their facts straight and to possess evidence to back up statements they make to clients, as well as prospects.
(The opinions expressed here are those of the author, a columnist for Reuters.)
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Many of you might have used Google News Alerts - the free service that scours the web on a regular basis for mentions of your key contacts. It is a pretty cool service, but there’s a downside – you have to individually enter...
If you are implementing colder prospecting tactics (especially through social networks like LinkedIn) it’s imperative that you have a clearly defined strategy for developing awareness.
...but not necessarily better.
Imagine if everyone who knew you promoted your services. This would be a financial advisor’s dream. Yet this is the world of many “elite” financial advisors. They have mastered the most powerful affluent marketing tool: word-of...
