As an advisor, if your target consumer was attending a local financial workshop, would you go? Would you talk to them? What about the consumers you cannot physically see, but you know are out there?
Have you created a marketing plan for the coming year? It’s not too late.
Can advisors learn anything about communication from two masters of political messaging...
In light of the “dis-economies of scale” at work in the large firms, we see a significant opportunity for boutique advisory firms serving NRCs.
Whether advisors like it or not, robo-advisors are behind the drive to improve advisor technology. Advisors need to embrace, not ignore, those improvements.