Financial advisors are well aware of the importance of marketing, and successful advisors have always been particularly good at developing educational content and resources for clients and prospects. However, too often advisors see less than...
Put your love or hate for The Donald aside for a moment. From a sales perspective, we can all learn from the “playbook” recently released from Trump University. We read through this 172-page bear of a document, had some laughs and some...
In this episode, we tackle three common sales objections and give you our best responses...
NEW YORK CITY — “I don’t mean to sound cynical, but this is New York and people don’t fall for B.S.,” Josh professed as he segued into his real question, “Let’s face it, we’re all just...
Where shopping is a pleasure.
The investment industry could take a page from supermarkets and fast food chains when it comes to their customer experience. Supermarkets and fast food chains were rated the top two industries for customer experie...
The rodent with a plan.
Visa Inc. is partnering with Marvel Comics to create a special issue of the popular comic book, Guardians of the Galaxy, centered on educating kids about money. The firm will distribute it to public libraries. Accordin...
This may be the simplest, but most effective marketing tool you ever create.
