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At Schwab Impact this year, the focus will be on behavioral finance research related to the bequest intentions of older Americans. This research delves into the emotional and asset-related aspects of wealth transfer, examining how the parent-child relationship, personality traits, and changes in net worth, especially in the context of the Great Recession, influence bequest decisions. The importance of this research for financial advisors lies in addressing the trust and communication issues that lead to the failure of 70% of wealth transfers, as well as the potential loss of assets to new advisors (87% of the time) once they pass to the next generation. Advisors can use the insights to empower families, facilitate smooth wealth transfer, and retain assets while providing clients with valuable guidance on potential challenges in the process.