Sponsored by Fidelity Investments
More women, higher salaries, greater wealth. The future investor is female and that presents significant opportunity for advisors. Fidelity research found a majority of women want to be involved in managing their investments and are less interested in taking a passive role in managing their wealth.
- Based on increasing wealth and income, women are managing their wealth in increasing numbers.
- In order to take advantage of the opportunity, advisors must understand the different characteristics of women investors.
- Behaviorally focused analysis has uncovered three distinct personas of women investors – each with unique preferences for working with financial advisors.
- Deliberate and tailored strategies can help advisors work effectively with the three personas of women investors.
2018 Fidelity Investor Insights Study. The 2018 Fidelity Investor Insights Study was an online, blind study conducted during the period March 22nd through May 8th, 2018. It involved a total of 1,429 25-minute (on average) online interviews, with the sample provided by Kantar, a third-party research firm not affiliated with Fidelity. The study was focused on understanding affluent investors’ attitudes, goals, behaviors and preferences related to investing, wealth management, and advice. Target sample included respondents across affluence levels, from $50,000 to more than $10 million in total investable assets, excluding any real estate or investments in 401(k), 403(b), pensions, or other employer-sponsored retirement plans.
Fidelity Investments Institutional Services Company, Inc., and Informa are not affiliated.
FIDELITY INVESTMENTS INSTITUTIONAL SERVICES COMPANY, INC.