Sponsored by American Portfolios
In one recent survey of financial advisors, the most dynamic practices were those that pursued niche markets. In the highly-competitive, shrinking-margin financial advisory industry, niche marketing can provide a number of key benefits to financial advisors, including:
- Growing Assets Faster
- Less Expensive Marketing
- Creates More Time to Focus on Clients
In this white paper, Building Your Niche Market, we examine the benefits of niche marketing, how advisors can select the right niche, and how to build and execute a niche marketing plan that raises advisor productivity and grows assets under management. Ultimately, focusing on niche marketing has little to do with an advisor’s current set of clients, but everything to do with pivoting a practice in the direction of a more productive and satisfying business model.