

Marketing | PR Firms
| Digital Campaign of the Year
Riskalyze Campaign
According to the latest T3 Advisor Survey, Risk Tolerance software has a 32% total market penetration.
As the clear market-share leader among Risk Tolerance platforms, Riskalyze has established itself as a prominent pro-advisor voice. However, surveys like T3 show there is still an opportunity to elevate brand awareness and increase adoption in the industry as a whole.
We also know that work and relationships are radically different in our pandemic-influenced world. We wanted to create a campaign that would be fun, light-hearted, and above all celebrate advisors who make a tremendous difference in people’s lives every day.
The “Be the Advisor” campaign ties together content and advertising to position Riskalyze as a partner for those advisors who want to change the world.