RFG Advisory is a high-growth platform for independent financial advisors based in Birmingham, Alabama. Over 65 advisors and 21 distinct brands come under the RFG umbrella and represent $2.7 billion of assets under advisement. As a leading innovator in the wealth management industry, RFG Advisory delivers fully integrated platform that provides Advisors all of the tools and resources they need to be the CEO of their practice, not the COO. This includes turn-key technology, institutional-caliber investment management, marketing, compliance, business coaching, succession planning and operational support. Passionately committed to serving independent financial advisors and their clients, RFG Advisory prides itself on being a service company first, a technology company second and a hybrid-RIA third. Additionally, through RFG Capital, the firm buys stakes in advisor practices to facilitate succession planning and provide loans to advisors to enable the move to full independence.