

Asset Managers
| Social Media Leadership
Practice Management in a Virtual World
To support financial advisors working from home during the pandemic, we created and launched a practice management campaign with three primary components: (1) a webinar series exploring best practices for successfully working from home, (2) educational modules to help advisors grow their practices during the pandemic using our business-building resources, and (3) resources to help advisors articulate value statements and enhance their digital discoverability. This campaign sought to explore the importance of adapting to the new normal of remote working, help advisors define and simplify their core stories to attract business growth, and adapt messaging about their practices’ value propositions to reflect today’s changing business environment.